Make It Easier for Guests to Ask, Book and Come Back.
Hospitality is built around looking after the people already in front of you. That can make it difficult to answer every call, respond to every enquiry and keep on top of every follow-up while the venue is busy.
Madgietech helps connect guest enquiries, reservations, functions, customer communication and reputation around the way the venue actually operates.
The Phone Doesn't Stop Ringing Because the Restaurant Is Full.
A guest may call while the team is taking orders, serving food, behind the bar, greeting arriving guests, clearing tables, dealing with another reservation, preparing for service, handling a function or working with a reduced team between services.
The team should not have to choose between looking after the guest standing in front of them and completely losing the person trying to make contact.
Being busy serving guests shouldn't make the business look unavailable.
A Table for Two and a Party for Eighty Are Not the Same Enquiry.
Table Reservation
- 1Guest wants to reserve a table
- 2Appropriate booking route
- 3Confirmation
- 4Reminder / relevant communication where configured
General Question
- 1Guest asks an approved routine question
- 2Appropriate information provided
- 3Human handover where necessary
Existing Reservation
- 1Guest wants to discuss, amend or query an existing booking
- 2Appropriate process or team handover
Large Party
- 1Guest is planning a larger group booking
- 2Useful information captured
- 3Appropriate venue process
- 4Human follow-up
Function / Event
- 1Guest is considering a private party, celebration, corporate event or other function
- 2Initial requirements captured
- 3Relevant person notified
- 4Structured follow-up journey
The first job is understanding what kind of conversation this needs to become.
What if the Venue Could Still Respond During Service?
Front of House™ can provide an intelligent first point of contact for appropriate guest enquiries when the team cannot immediately answer. Depending on how the venue chooses to configure it, Front of House™ may help with:
- Identify the reason for the call
- Capture guest contact information
- Answer approved routine questions
- Provide approved opening information
- Provide approved venue information
- Explain appropriate booking routes
- Support booking where specifically configured
- Capture function or event enquiries
- Arrange an appropriate callback
- Notify the relevant team member
- Hand over where human involvement is required
Keep looking after the guests in the venue. The next guest doesn't have to disappear.
Not every venue should allow Voice AI to directly book tables. The booking approach depends on the venue and its existing reservation process.
Guests Shouldn't Have to Work Hard to Give You Their Business.
Different venues manage reservations differently. Some may use online booking. Some take telephone reservations. Some use both. Some only accept bookings for particular services or party sizes. Some need larger parties handled manually. The customer journey should reflect the actual rules of the venue.
Direct Booking
For appropriate reservations where suitable availability can be offered.
Booking Route
Help the guest reach the venue's approved existing reservation process.
Team Follow-Up
Capture the requirement when the enquiry needs somebody from the venue to respond.
Use technology around the reservation process the venue actually wants.
Madgietech does not claim compatibility with every third-party reservation platform and does not invent integrations.
Some Enquiries Deserve a Sales Journey of Their Own.
A function or event enquiry can be very different from a normal reservation. Potential enquiries might include birthdays, anniversaries, celebrations, wakes, private dining, corporate events, Christmas parties, group occasions, wedding-related events or venue hire.
Depending on the venue, useful initial information might include the type of event, preferred date, approximate number of guests, preferred time, contact details, broad requirements, whether food is required, whether exclusive or private space is being considered, or other venue-approved questions.
The objective is not to complete the event sale automatically. It is to make sure a potentially valuable enquiry becomes a structured opportunity for the right person to progress.
Don't treat a valuable event enquiry like another missed phone call.
A Function Isn't Won Just Because Somebody Asked About a Date.
The customer may be comparing venues. They may need to speak with family, colleagues or organisers. They may be planning months ahead. They may need menu information, availability or a conversation before making a decision. A structured journey can help make sure appropriate follow-up does not depend entirely on somebody remembering.
Automation does the remembering. Your team handles the event.
Not Every Call Needs to Interrupt the Team.
Depending on the venue and approved information available, routine enquiries may include:
- Opening times
- Food-service times
- Location
- Parking information
- Accessibility information
- Whether children are welcome
- Dog policy
- Outdoor seating
- Booking policy
- General venue information
- Menu availability
- Other approved FAQs
Front of House™ should answer only from information approved for the venue. If the answer is uncertain, sensitive or outside the approved knowledge, the system should hand over rather than improvise.
Useful automation knows what it knows — and what it doesn't.
Some Questions Should Never Be Guessed.
Guests may contact a venue about allergies, intolerances, ingredients or dietary requirements. These conversations need clear boundaries. An automated system may provide specifically approved general information or capture the guest's question for the venue.
It should not:
- Guess whether a dish is safe for a particular guest
- Invent ingredient information
- Provide unapproved allergen advice
- Make medical judgements
- Reassure a guest where the approved information does not support that reassurance
Where confirmation is required, the enquiry should be passed to an appropriate member of the venue team.
When safety matters, uncertainty means handover.
The Guest Journey Continues Before They Arrive.
Guests may need to confirm a booking, ask a question, change the party size, change the time, cancel, discuss accessibility, mention a special occasion or discuss another requirement. The appropriate process depends on the venue and reservation system.
Technology can help route the request and capture useful information without pretending every change can be automatically approved.
Reservation amendments cannot always be made automatically. The venue's actual reservation rules apply.
Good Communication Starts Before They Walk Through the Door.
Where appropriate, the customer journey might include:
Booking Confirmation
Clear details of the agreed reservation.
Reminder
Relevant information before the booking.
Useful Information
Directions, parking or other approved venue information where appropriate.
Function Communication
Relevant next steps for larger bookings or events.
Follow-Up
Appropriate communication after the visit or event.
Routine communication should feel useful — not excessive.
A Happy Guest Can Become a Review, a Recommendation or a Return Visit.
After an appropriate customer experience, the venue may choose to request feedback, invite a genuine review, make it easy to recommend the venue, maintain an appropriate relationship, communicate relevant future events or offers where permitted, or give guests a reason to return.
A full table tonight can help create another full table later.
Madgietech does not promise reviews or recommend manipulating or suppressing legitimate feedback.
Hospitality Has Something Many Businesses Want — a Genuine Reason for Customers to Come Back.
Depending on the venue, appropriate future communication may include:
- New menus
- Seasonal changes
- Events
- Live entertainment
- Special occasions
- Christmas
- Mother's Day / Father's Day
- Relevant offers
- Function information
- Other genuine reasons to return
But having a customer's details does not automatically mean the venue can send them electronic marketing. Any marketing journey must be configured around applicable lawful basis, PECR requirements, permissions, communication preferences and opt-outs.
Stay relevant. Don't become noise.
What Does a Guest See Before They Choose You?
Before making contact, a potential guest may look at Google, the website, menus, opening information, photographs, reviews, location, facilities, events, function information, booking options or social presence. The information should be clear, current and make the next step obvious.
Technology Can Handle Repetition. It Can't Create Hospitality.
Technology Can Support
- Appropriate enquiry handling
- Routine FAQs
- Information capture
- Reservation routes
- Function enquiry capture
- Confirmations
- Reminders
- Structured follow-up
- Review journeys
- Repetitive administration
People Remain Essential For
- Welcoming guests
- Service
- Food and drink
- Event planning
- Judgement
- Handling complaints
- Sensitive conversations
- Allergen confirmation where required
- Relationships
- Creating the experience
Automate the repetition. Protect the hospitality.
The Right Journey Depends on How the Business Runs.
Independent Venue
- Missed calls during service
- Reservations
- Routine questions
- Function enquiries
- Reviews
- Reducing administration
Multi-Venue / Hospitality Group
- Routing enquiries to the correct venue
- Consistent approved information
- Venue-specific opening information
- Different booking processes
- Function enquiry distribution
- Customer communication
- Reporting and visibility
Technology should adapt to the operation rather than forcing every venue into the same process.
What if the Guest Journey Connected From Discovery to Return Visit?
Not every guest needs every stage. The objective is to remove unnecessary friction from the journey that already exists.
Start With the Part That Creates the Biggest Problem.
Start With the Friction You Already Know Exists.
"We miss calls during lunch and dinner service."
"Guests keep calling with the same questions."
"Function enquiries aren't followed up consistently."
"We take large-party enquiries but don't have a clear process."
"Customers struggle to find accurate information online."
"We want an easier reservation journey."
"We don't consistently ask happy guests for reviews."
"We have previous customers but no structured approach to appropriate re-engagement."
"We operate several venues and enquiries don't always reach the right place."
You don't need to know which technology you need. Tell us where the guest journey becomes difficult.
Where Could Your Guest Journey Work Better?
Tell us how reservations, enquiries, functions and customer communication work today. We'll start there.