Privacy Policy

Last updated: 12 August 2026

Company No. 17305097

1. Who We Are

Madgietech Limited ("Madgietech", "we", "us" or "our") is a company registered in England and Wales under company number 17305097. Our registered office is at 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ.

For personal data that Madgietech collects and uses for its own business purposes, Madgietech is the data controller. This means we decide how and why that personal data is processed.

If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we use your personal data, contact:

Email: hello@madgietech.com

2. What This Policy Covers

This Privacy Policy explains how we collect, use, store and protect personal data when you:

• visit the Madgietech website;
• contact or enquire with us;
• book a business review, clinic review, consultation or other appointment;
• call or interact with a Madgietech demonstration, including Front of House™;
• become or consider becoming a Madgietech client;
• receive relevant business-to-business communications from us; or
• otherwise interact with Madgietech.

Where Madgietech provides technology or services to a client and processes personal data belonging to that client's customers, patients, prospects or other contacts solely on the client's instructions, the client will normally be the data controller and Madgietech will act as a data processor.

In those circumstances, you should refer to that organisation's own privacy notice for information about how it uses your personal data.

3. Personal Data We May Collect

Website visitors

Depending on the technologies enabled on the website, we may collect technical and usage information such as:

• IP address;
• browser and device information;
• pages visited and interactions with the website;
• referral information; and
• cookie and similar technology information.

Further information is available in our Cookie Policy.

Enquiries, bookings and prospective clients

When you contact us, submit a form or book an appointment, we may collect:

• name;
• business or organisation name;
• job role;
• business email address;
• telephone number;
• appointment details;
• information supplied in booking or enquiry forms; and
• the content of communications with us.

Telephone and Front of House™ interactions

When you telephone Madgietech or interact with a Front of House™ demonstration, we may process:

• your telephone number;
• date, time and duration of the call;
• information you provide during the conversation;
• call recordings, where recording is enabled;
• automated transcripts, where transcription is enabled; and
• AI-generated summaries or administrative information derived from the interaction, where these features are enabled.

Callers should not provide medical records, detailed health information, financial information, passwords or other unnecessary sensitive personal information when using a demonstration service.

Clients

When you engage Madgietech, we may collect:

• business and contact details;
• billing and transaction information;
• information required to configure and deliver the agreed services;
• communications relating to the client relationship; and
• authorised user or team-member information where necessary.

Business-to-business marketing contacts

We may process professional information including:

• name;
• business email address;
• job title;
• company or organisation name; and
• publicly available professional information.

Such information may be obtained directly from you or from legitimate public or professional sources.

4. How We Use Personal Data and Our Legal Basis

We will only use personal data where we have an appropriate lawful basis and will consider applicable electronic marketing and cookie rules in addition to UK data protection law.

5. AI and Automated Processing

Madgietech uses artificial intelligence and automation within some of its services, including Front of House™.

Depending on the configuration, these technologies may assist with activities such as:

• responding to routine enquiries;
• handling telephone conversations;
• producing transcripts or summaries;
• appointment booking;
• routing enquiries;
• reminders and follow-up; and
• other administrative processes.

AI and automation are intended to support business processes and people, not replace professional judgement.

Madgietech does not use personal data collected through this website or its demonstration services to make solely automated decisions about individuals that produce legal or similarly significant effects.

6. Who We Share Personal Data With

We may use trusted technology and service providers to operate Madgietech and deliver our services.

These may include providers of:

• CRM and business automation technology;
• website and hosting infrastructure;
• telephone and communications services;
• email and messaging services;
• calendar and appointment booking systems;
• cloud infrastructure;
• analytics services where enabled;
• accounting and professional services; and
• other technology necessary to deliver our services.

Madgietech currently uses GoHighLevel, operated by HighLevel Inc., as part of its CRM, booking and automation infrastructure.

Where providers process personal data on our behalf, we expect them to process that information under appropriate contractual and data protection arrangements.

We do not sell your personal data.

We may also disclose personal data where required by law, regulatory obligation, legal process, or where necessary to establish, exercise or defend legal rights.

7. International Data Transfers

Some of the technology providers used by Madgietech may process personal data outside the United Kingdom, including in the United States.

Where personal data is transferred internationally, we take steps to ensure appropriate safeguards are used where required by UK data protection law.

These may include recognised adequacy arrangements, contractual safeguards such as Standard Contractual Clauses together with the UK International Data Transfer Addendum, or other lawful transfer mechanisms.

8. How Long We Keep Personal Data

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting and regulatory requirements.

As a general guide:

• enquiry and prospective-client information may be retained for up to 24 months following the last meaningful contact, unless there is a reason to retain it longer or you ask us to delete it where applicable;
• business-to-business marketing information is periodically reviewed and may be retained while it remains relevant, unless you object or opt out;
• client, contractual, transaction and accounting records may be retained for up to six years after the relevant relationship or transaction, where required for legal, tax or accounting purposes;
• telephone recordings, transcripts and AI-generated summaries, where enabled, will be retained only for as long as reasonably necessary for the relevant operational, demonstration, service, quality or legal purpose; and
• cookie and analytics retention periods are described in our Cookie Policy.

We may retain information for longer where required by law or where necessary for the establishment, exercise or defence of legal claims.

9. Business-to-Business Marketing and Your Right to Object

Madgietech may contact businesses and professional contacts about services we reasonably believe may be relevant to their organisation, where permitted by applicable law.

You have the right to object to the use of your personal data for direct marketing at any time.

If you do not wish to receive marketing communications from Madgietech, you can:

• use any unsubscribe or opt-out mechanism provided in the communication; or
• email hello@madgietech.com and ask us to stop.

Where you opt out, we may retain limited information on a suppression list so that we can respect your preference and avoid contacting you again for marketing purposes.

10. Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you rights including:

• the right to be informed about how your personal data is used;
• the right to request access to your personal data;
• the right to ask us to correct inaccurate or incomplete information;
• the right to request deletion of personal data in certain circumstances;
• the right to request restriction of processing in certain circumstances;
• the right to object to certain processing;
• the right to data portability where applicable; and
• the right to withdraw consent where processing relies on consent.

These rights are not absolute and may depend on the circumstances and lawful basis for processing.

To exercise a right, contact hello@madgietech.com.

We will respond in accordance with the timescales required by applicable data protection law.

11. Complaints

If you have concerns about how Madgietech handles your personal data, please contact us first so that we have an opportunity to address them.

You also have the right to complain to the UK Information Commissioner's Office (ICO).

Information about your data protection rights and making a complaint is available from the Information Commissioner's Office.

12. Security

We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, alteration, disclosure, loss or destruction.

Measures may include access controls, authentication, secure systems and appropriate safeguards provided by our technology suppliers.

No internet or technology system can be guaranteed to be completely secure, and we continually review our arrangements as the business and technology evolve.

13. Special Category and Healthcare Information

Madgietech's public demonstrations are intended to demonstrate administrative and communication functionality.

Visitors and callers should not provide detailed medical histories, diagnoses, treatment information or other special category personal data when using a demonstration unless specifically requested through an appropriate and authorised process.

Where Madgietech provides services to a healthcare client and processes patient information on that client's instructions, the healthcare organisation will normally determine the purposes and means of that processing as data controller and Madgietech will act as a processor in accordance with the applicable client agreement and data processing arrangements.

Front of House™ is not intended to provide medical diagnosis, treatment recommendations or emergency medical advice.

14. Cookies

Our website may use cookies and similar technologies for essential functionality and, where enabled and permitted, analytics, functionality or other purposes.

For more information, including how to manage your choices, see our Cookie Policy.

15. Children's Data

Madgietech's services are directed at businesses and business users.

We do not knowingly use our website or demonstration services to collect personal data directly from children.

16. Changes to This Privacy Policy

We may update this Privacy Policy as our services, technology or legal obligations change.

The "Last updated" date at the top of this page will identify the current version.

Where appropriate, we will bring material changes to the attention of affected individuals.

17. Contact Us